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Google Fined £ 91 Million For ad-Tracking Cookies

TECH

For violating the country’s laws on internet advertisement trackers considered to be cookies, Google fined £ 91 million in France (€ 91m).

It is the highest fine ever levied by CNIL, the French data protection watchdog. Also, US shopping powerhouse Amazon was fined EUR 35 million for violating the law.

Until ads cookies were stored on their machines, CNIL said Google and Amazon’s French websites had not obtained visitor approval. Google and Amazon have refused to offer specific details about how internet trackers can be used and how cookies could be declined by visitors to French websites, the regulator said.

It gave the tech giants three months to adjust the banners advertised on their websites for details. If they do not comply, once the modifications are made, they will be fined a further 100,000 euros per day.

We stand by our record of delivering upfront information and transparent controls, good internal data governance, stable technology, and above all, helpful goods,” Google said in a statement released by Reuters.”

“Today’s decision under French privacy laws overlooks these efforts and doesn’t account for the fact that French rules and regulatory guidance are uncertain and constantly evolving,” Amazon said it disagreed with the CNIL decision,

“We continuously update our privacy practices to ensure that we meet the evolving needs and expectations of customers and regulators and fully comply with all applicable laws in every country in which we operate,” it said in a statement.

Privacy is Privacy
In a different case, a UK regulator is investigating Google over its attempts to reform the way cookies are treated by the Chrome browser. Google aims to avoid advertisers using cookies to monitor people while using Chrome in an effort to enhance privacy as they travel across the web from one site to another and Google fined £ 91 million.

It plans to launch an alternative method known as the Privacy Sandbox that would only include encrypted input. The Competition and Markets Authority (CMA) has filed a lawsuit with a coalition of over a dozen small tech firms and publishers alleging that this will harm their businesses.

It is anticipated that the CMA will announce whether it will interfere within the coming weeks.